Last updated: 5 October 2026. This is a first working draft prepared to get AgriFeeds operational — it has not yet been reviewed by a South African attorney and should not be treated as final legal advice. Review and sign-off is still needed before this governs real transactions at scale.
1. Who this applies to
This Privacy Policy explains how AgriFeeds (“AgriFeeds”, “we”, “us”, “our”) collects, uses, shares, and protects personal information when you use agrifeeds.co.za as a buyer, farmer/seller, transporter, or site visitor. It should be read together with our Terms & Conditions, which section 10 of that document promised this policy would follow.
We process personal information in line with the Protection of Personal Information Act 4 of 2013 (POPIA).
2. What we collect
What we collect depends on how you use AgriFeeds:
Every account: name, email address, phone number, a password (stored as a one-way hash, never in plain text), and an optional profile picture.
Farmer/seller accounts: farm name, location (town and province, and map coordinates if you set them), a farm description, farm logo/background images, and verification documents you upload (for example proof of identity, a title deed or lease, and tax clearance) so we can confirm you’re a real, lawful seller before your listings go live.
Transporter accounts: company or trading name, registration and VAT numbers (if applicable), contact person, base location, and the areas and vehicle types you operate.
Buyers: billing and delivery details you provide at checkout, and your order history.
Everyone: the orders, messages, and reviews you create on the platform, and basic technical data (like login sessions and cart contents) handled through ordinary website cookies.
We don’t collect more than we need to run the marketplace, and we don’t ask for anything unrelated to operating your account, fulfilling an order, or verifying a farmer/transporter.
3. Why we collect it
We use your information to: create and manage your account; show your farm or company to buyers/transporters where relevant to a transaction; process and fulfil orders (including creating the delivery job a transporter needs to complete a delivery); verify farmer and transporter applications; calculate commission and payouts; send you order-related emails (for example, payment confirmation, an order being ready for collection or out for delivery, or an order being cancelled); respond to disputes and reviews; and keep the platform secure and working correctly.
4. Who we share it with
We share only what’s needed to make a transaction work:
The other party to your order. A buyer’s delivery details are shared with the seller (and a transporter, if delivery is involved) so the order can actually be fulfilled. A farmer’s farm name and location are visible to buyers browsing the marketplace, since that’s the point of a storefront.
Our payment processor, Yoco. Payments are processed by Yoco, not by AgriFeeds directly. We do not store your full card details on our own servers — Yoco handles that as part of their own PCI-compliant payment processing.
Our hosting provider, purely to run the website and store the data described above.
We do not sell your personal information to anyone, and we do not share it with advertisers or data brokers.
5. How long we keep it
We keep your account information for as long as your account is active. Order and payment records are kept for as long as reasonably necessary for accounting, tax, and legal purposes even after an account is closed, since we’re legally required to be able to account for completed transactions. Farmer/transporter verification documents are kept only as long as needed to support an active or recently-reviewed verification.
6. Security
We take reasonable technical and organisational steps to protect your personal information, including password hashing and access controls on who can view account and verification data. No online system can be guaranteed completely secure, but we don’t store anything we don’t need and we don’t hold your card details ourselves.
7. Your rights
Under POPIA, you have the right to: know what personal information we hold about you and ask for a copy of it; ask us to correct information that’s wrong or out of date; ask us to delete information we don’t have a legal reason to keep (for example, we can’t delete financial records we’re required to retain); and object to how we use your information. You can exercise most of these yourself from your own account settings (email, phone, password, and profile picture are all editable there) or by asking us directly through the contact details published on the AgriFeeds website.
If you believe we’ve mishandled your personal information and we haven’t resolved it directly, you can lodge a complaint with South Africa’s Information Regulator (inforegulator.org.za).
8. Cookies
AgriFeeds uses the ordinary cookies a WordPress/WooCommerce-based site needs to work: keeping you logged in, remembering what’s in your cart, and basic session security. We don’t use advertising or cross-site tracking cookies.
9. Children
AgriFeeds isn’t intended for anyone under 18, consistent with the account-eligibility rule in our Terms & Conditions. We don’t knowingly collect personal information from children.
10. Changes to this policy
We may update this policy from time to time as the platform changes. Material changes will be flagged on the platform, the same way material changes to our Terms are.
11. Contact
Questions about this policy, or requests about your own personal information, can be sent through the contact details published on the AgriFeeds website.